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Marketing Measurement 101: Key Content Marketing Metrics Defined

marketing measurement

What if your company had no way of determining if your marketing was effective or not? Marketing makes up a large chunk of every major company’s budget. However, many of those companies have no way of knowing whether they are getting their money’s worth or not. The only way to assess your marketing ROI is […] Read more»

11 Reasons Why Using Images on your Blog is Very Important

using images on your blog

Are you having a hard time getting traffic from search engines and social media? Maybe you’re wondering how to get more attention to your blog posts? Today, we want to share with you one aspect of blog content that can help you get more eyeballs on your content. Remember, if you want to have a […] Read more»

How to Incorporate Visual Marketing into Your Content Strategy

visual marketing

Over 30% of marketing professionals say that visuals and images are the most important and effective aspect of a company’s digital advertising strategy. In fact, even just including an accompanying visual with your content makes consumers remember about 65% of the information they read three days later — much higher than the standard 10% retention rate of content […] Read more»

Tips on How Often You Should Blog and Make New Posts

how often you should blog

“You should upload a new blog post to your website every day.”  “If you don’t blog at least 2-3 times a day, your site will get buried in search engine results.”  “Don’t overdo it — blogging once a week is enough to make an impact on your target market.” If you’re trying to figure out […] Read more»

How the FANBOYS Acronym Can Improve Your Content

fanboys acronym

Communication is a very important skill that should be learned otherwise we would not be able to achieve most of the things we need to do. Every living thing has a communication ability, some plants, for example, react to certain weather and atmospheric conditions. It is through this communication medium that we are able to […] Read more»

Making a Blog Edit: A Beginners Guide to Editing Blog Posts

blog edit

Finally! Finally! Your blog post is finished. You slam the computer shut as if it just offended you and run for your life. Writing isn’t everyone’s cup of tea and doing a blog edit excites even fewer people. Continue reading this article for simple tips to make your blog editing less of a drag. The […] Read more»

How Long Does It Take to Make Money Writing a Blog?

make money writing

You want to be amongst the select few that make money writing a blog. It’s the life after all, right? Days on the beach typing away while you listen to the waves crashing on the beach. Sounds good to me. But how long does it take to start earning an income? And what do you […] Read more»

Website Branding Tips: How to Establish Your Online Brand

website branding

Are you preparing to launch your own brand? Or do you want to increase and strengthen your online brand presence? Regardless if you are a marketer on a blogger, you need to increase your website branding. Studies show that 60% of consumers will likely patronize brands they connect with. Thus, you need to ensure that your […] Read more»

Why is Blog Post Content So Important to My Google Rank?

post content

Did you know that, as you read this, there are a whopping 181 million active websites on the internet? With that number, it’s easy to see how fast your website could fade into oblivion. Nonetheless, one of the proven techniques you can employ to safeguard your website from suffering that fate is by starting a blog. This […] Read more»

What Does Metadata Tagging Have to Do With SEO?

metadata tagging

If you’ve ever wondered how search engines sort their results, keep reading. Companies have engaged in outbound marketing channels like print and display ads forever, and inbound marketing has become another essential piece of a company’s business presence. Good inbound marketing converts people who already want what you sell to customers who buy what you sell. That conversion happens […] Read more»

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