Are you new to blogging and are afraid you’ll mess it up with mistakes upon horrible mistakes? If so, you aren’t alone. We’ve all been in your shoes.
The truth is, as much as your family and friends tell you that you have an easy job sitting on the computer all day and writing, it’s not as simple as that. They would struggle too if they were you.
Luckily, it’s normal to mess up a few times before you figure it out. Pretty much every new blogger stumbles a little. To help you out on your new journey, here are 10 common blogging mistakes most newbies make.
1. You Only Consider Your Interests
As great as your posts seem to you, you aren’t the only person who is going to read them. Chances are, you probably aren’t your intended reader either.
Ever hear of shower thoughts? Ideas will fly out at you at random points just like this, but that doesn’t mean you should use them in a blog post.
Just because you think it’s a good idea and it interests you personally, it doesn’t mean it’s the best idea for your business.
2. Your Writing Is a Little Stiff
Have you ever sat down and tried to read a term paper? It will bore you to tears. If this is really the only writing experience beginners have, they might try to create their posts in that style.
The problem is that most people don’t want to wind down after a long day by reading a term paper. To be brutally honest, not many people are going to read your entire post. If you can’t keep their interest, you’ll lose them.
To fix this issue, make sure you’re writing like you’re talking to another person. The more approachable your writing is, the more your audience will become familiar with it and latch on.
3. Only Blogging Every Now and Then
Blogging is a marketing tool that needs frequent attention. If your readers come to your website and see that the last thing you posted was six months ago, they might start to question if you’re still in business.
Come up with a blogging schedule. You can post once a month (which is the ideal minimum for a business) or once a week to keep it in a rhythm. If people see that you regularly post awesome content, they will come back for more.
4. Selling in Your Blog Posts
The purpose of your blog should be to inform potential clients and customers about your business. It should also help you establish yourself as an industry expert.
Your blog is not a sales pitch. You can do that on any other page of your website, except for your blog posts.
Try to create a relationship between you and your readers. You can’t do that with pushy sales tactics.
Use your blog to give them advice and reach out to them. They will learn to love your products as soon as they learn to love you.
5. Not Sharing Your Posts on Social Media
While blogging is a great way to improve your search engine optimization, sharing your posts on social media is the best way to get traffic in the process.
Blog posts and social media go hand in hand. This is because blogging provides social media with fresh content, and social media provides traffic back to your posts.
Make sure to not only share your new posts but also reshare your old ones. This will bring fresh traffic and boost your online exposure.
6. Your Post Isn’t Done When You Finish It
Your post isn’t done when you hit Publish. It may sound so great in your head that you don’t think about editing it. This is a terrible habit to get into.
Even the most experienced writers know that they have to proofread their stuff.
Take your time to read your post several times so you can fix up any grammatical and structural errors.
7. You Think People Care about You as a Writer
This sounds incredibly harsh, but it’s true. Beginner writers might think their audience is super interested in their stories, but this isn’t necessarily true.
When you’re new to the blogging community, people care more about what you can teach them rather then what you’re saying.
Weave in a bit of your own personality to let them get to know you – just don’t go overboard.
8. Don’t Digress
It’s one thing to put in a few pop culture references and crack a few jokes, and another thing to bury your point in a mound of personal experiences.
Chances are, your audience is reading the post for a reason. If they can’t find your point, they’ll get annoyed and leave your page.
9. Your Topics Are Way Too Broad
When people first start blogging, they want to cover big topics. The problem is, those big topics can be too broad.
There is often so much content surrounding them that it’s hard to do a good job answering everything. Smaller topics are more effective at reaching a target audience.
10. Your Content Borders on Plagiarism
In school, teachers would call you out on plagiarism in your work. Your readers will do it too. Beginner bloggers think they can get by with the old copy-paste method, but if the voice of the article suddenly shifts, it will make readers suspicious.
If you’re caught stealing other people’s content, Google will penalize you big time. That can be a huge blow to your blog’s organic growth.
Blogging Mistakes Newbies Make
Running a blog isn’t as easy as it seems. It takes work and dedication to build readership and avoid blogging mistakes that can harm your reputation.
You don’t want to get hit with plagiarism or risk losing traffic by ignoring social media. Knowing what you shouldn’t do is half the battle.
Do you want to have a blog for your company’s site but aren’t the best writer in the world? There’s no shame in that, we can help you out. Contact us to see what we can do for you!