The popular digital marketing strategies used today demand professionals across the board to consistently create fresh, interesting content to be published regularly via the web.
Much like the articles once reserved for newspapers and magazines, your site content should attract visitors, peak the public’s interest, establish credibility, while sharing useful information with your readers.
If you’re a professional blogger, content is likely your primary source of income. But no matter what your industry, creative content is a crucial component to a successful digital marketing strategy. And it’s a top profit-generator for modern businesses.
According to Search Engine Journal, over 3 million blog posts are published daily. With so many posts available online, it can be difficult to create content that stands out.
If you find it challenging to come up with blog post ideas, you’re in the right place.
Find out how to come up with must-read blog posts below!
10 Guaranteed Ways to Come up with Fresh Blog Post Ideas
The internet has made it easy to access a world of knowledge, right at our fingertips. With just a few clicks, there are pages of posts on just about any subject imaginable.
This is wonderful when you are trying to get the scoop on a specific topic. But creating a unique post that can stand against your competition can be a bit overwhelming.
If you’ve encountered writer’s block when trying to come up with original, enticing blog post ideas, here are ten tips that will pull you out of that rut and get your creative juices flowing in no time.
1. Brainstorm Your Way to Your Next Blog Post
Remember those graphic organizers from grade school? You know the ones that would start with a circled word, then branch out to include a wide range of related ideas and suggestions from students?
The same strategy can help you come up with creative content for your blog, too.
Many times you hear brainstorming charts such as the one described above referred to as a “web”. That’s because it tends to resemble a spider’s web once you have completed the exercise.
Anyone can find success when they brainstorm. But better to rely on your own thoughts or ideas than to include others. Researchers from Purdue University found that solo brainstorming is more productive than group efforts.
2. Check out Your Competition’s Content
If you’re truly stuck, it doesn’t hurt to check out competitor’s posts for inspiration.
Of course, you don’t want your content to be so similar that it comes across as plagiarism. But, reading over others’ posts will often get your wheels turning. Then it’s much easier to pound out a post of your own.
3. Feature a Guest Blogger
Perhaps you’ve picked your own brain, only to come up empty.
When you are feeling less than inspired, there’s nothing wrong with letting someone else take the reigns.
Seek out experts who can share insight on subjects that your audience is likely to find entertaining.
Local celebrities or authors usually have something to bring to the table. But you may be able to think of a fresh voice that’s never been featured before. Even lesser-known talents can boost readership if they have something interesting and useful to share.
And you’ll be able to take a break from blogging without feeling the slightest tinge of guilt.
4. Turn on the News
When there isn’t much going on upstairs, there’s always something going on in the world that’s sure to spark the interest of your readers.
Check out the hottest trending news coverage for the stories your readers can’t get enough of, and you’re bound to turn some heads.
5. Share Statistics
If you can’t come up with anything on your own, delve into relevant, research-based stats. According to Statistic Brain Research, 83% of adults find statistics fascinating to read. And, thanks to the web, you can easily find current stats on practically every subject that exists.
So the next time you need to produce read-ready content, just rely on the research that’s already taken place.
This strategy is often used by many big-name publications.
The reason it continues to pop up on today’s most-read sites is because it really works. Just google search any random “how many” or “how much” question, and you’re bound to get a long list of statistics staring back at you.
6. Change Your Perspective
Sometimes, all it takes to churn out fresh content is to change your perspective.
Convolution is a theory about the way new ideas form in the brain. It suggests changing one’s perspective to combine two ideas in a way that distinguishes the words from their original meanings. For example, “wireless” and “email” can be combined to “wireless email”, which is a combination that takes on an entirely new meaning than either word’s meaning when used alone.
It may sound a tad complicated, but you would be surprised how many new concepts come to mind when trying this for just a few minutes.
7. Post a Do-It-Yourself Project
You can always think back to a genius do-it-yourself project that your readers will appreciate. Whether you’re sharing tutorials to make a child’s Halloween costume or offering advice on decluttering one’s workstation, DIY posts always grab attention.
8. Find Someone to Interview
When your mind can’t help but wander, maybe you need to look somewhere else to get great content.
If it’s personal blog post ideas you’re after, consider matching an interview with an upcoming holiday. For example, you might interview a World War II vet during the month of July. Or you could interview several people on the subject of motherhood during the month of May.
If you are looking for marketing blog topics, get in touch with a local leading advertising firm and ask for a few minutes of their time. Often, professionals will jump at the chance to be interviewed because it’s free publicity for their business.
9. Consider Personal Experiences
Take a walk down memory lane and you’re sure to come up with some personal anecdotes that relate to your readers’ interests.
Even if you don’t want to share your conjured-up old memories, you might be able to piece together content in a way that you’ve never considered before.
10. Solve a Problem
Readers love hearing a solution. In fact, everyone appreciates learning how to solve a problem that’s giving them grief.
So start your post by posing a problem that needs solving. Then give your readers the solution they’re looking for.
Not only will your audience thank you, but they’re also likely to share the good news with others who might benefit from your post.
Want More Tips for Creating the Content Your Audience Craves?
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