Building a personal brand has a lot of advantages. It doesn’t matter what industry you work in, you can leverage a personal brand to become an influencer, connect with other influencers in your industry, and be more marketable.
Your personal brand can turn into speaking opportunities, sponsorships and jobs if you do it well. There are a number of ways to build your brand. You can use social media or you could start a blog.
A blog is a great way to build a personal brand because you’ll stand a better chance at ranking in search engines. Your articles have a better chance to be found than relying on having a social media post go viral.
Read on to learn the top tips you can use to build your personal brand.
1. Understand What a Brand Is
In order to build a strong personal brand, you need to understand what a brand is. It’s not just a logo like the McDonald’s Arches or Nike Swoosh.
It’s a promise that you make to your readers. Coca-Cola doesn’t promise sugar water. It promises happiness. Volvo doesn’t promise you a car. It promises safety.
With this in mind, what is the promise you’re making to your audience? What will they feel when they go to your blog. It may take a while to come up with a good answer, and it may change over time.
Right now, it is important to know what your promise is to readers because that will dictate everything else about your blog.
2. Find Your Voice
When you know your promise as your building your personal brand it becomes much easier to find your voice. For example, if you’re looking to build a personal brand in the fitness industry, you may find that it’s uber-competitive and very difficult to get through the noise.
Your voice is going to be your edge and set you apart from the other fitness bloggers out there. Let’s say that your voice is to provide science-based information to your readers instead of promoting 21-day cleanses.
Your voice could be authoritative, yet approachable. Another way to present the material is with humor.
It’s rare that a writer finds their voice right away. It takes writing a lot and practice. Some people even go as far as to create alter egos and write from that perspective.
3. Use the Right Imagery
It’s important to choose the right design and layout of your blog. You want to have a clean look that’s easy to navigate. It also needs to be consistent with our brand.
People process visuals faster than text, so you need a mix of captivating images and great content. They also remember content with images, too.
If you were to use images that looked pixelated or like bad stock images, it could reflect poorly on your brand.
4. Do Your Keyword Research
As you’re creating your blog, you want to make sure you’re reaching the right people. Take the time to find out how they search for information in your niche.
If you’re a marketing consultant who wants to build a personal brand around social media marketing, do a search in Google to see what people are searching for.
Google’s autocomplete feature will tell you what people are searching for. If you did a search for “How to Build a Pinterest…” Google will fill in the rest of that sentence with:
These are all things your target market are searching for and you can build content around these ideas.
5. Imperfect Action is Better Than No Action
The reason why some bloggers are more successful than others is consistency. They consistently publish content on a regular schedule. That consistency and reliability can become part of your personal brand.
Even when things get hectic and you can’t write your own content, it is possible to outsource the writing to a team of experts. That will keep you on schedule and consistent in building your personal brand.
6. Have a Promotion Plan
If a tree falls in the forest and no one is around to hear it, does it make a sound?
OK, let’s put it another way.
If you are writing a blog to build a personal brand and no one sees it, do you actually have a blog? Ponder that for a bit.
The reason why that question is important is that you have to promote your blog. If you fail to promote it, no one will read your amazing content.
There are a number of ways to promote your blog. You can use social media channels, PPC ads, Facebook ads, guest posts and more.
The key is to be consistent and pick a few things. If you try to do everything, you’ll spread yourself too thin.
7. Have a Stable of Content Ideas
Most people don’t start a blog because they don’t know what to write. When it’s so easy to come up with blog ideas, it’s actually a weak excuse.
You can start by taking your list of keywords and creating a list of articles out of them.
8. Building a Personal Brand Takes Time
The last thing that you need to remember about building a personal brand is that it takes time. The odds are very small that you will be an overnight success.
One way to help you build your brand to superstardom is to take everything in 90-day chunks. Take a look at your metrics and notice what kind of improvements you’ve made every 90 days. That will give you the confidence you need to keep moving forward during the days when it feels like you’re writing for no one.
Start Building Your Personal Brand
In today’s economy, your brand can be your most valuable asset. You can use it to become an expert in your industry and find jobs quickly.
If you’re ready to start building a personal brand, we can help. Contact us today to find out what we can do for you.