Does your business currently have a blog set up on its website? More importantly, are you taking steps to keep that blog updated on a regular basis?
If you don’t have a blog or aren’t business blogging at least a couple times every week, you could be missing out on tons of new business! By taking the time to update your blog, you could bring in quite a few new customers and encourage them to check out what your business is all about.
Some businesses don’t have blogs simply because they don’t know that they need them. Others just don’t have the time or the resources to devote to business blogging.
Whatever your excuse, you should begin blogging more often or hire someone to help do it. You’ll start seeing real results in no time.
Here are 15 reasons why every single business in America needs to have a blog.
1. A Blog Will Help You Connect With Your Customers
One of the best reasons to start business blogging is to give yourself a way to connect directly with your customers.
When you jump start a blog, you’ll be able to reach your customers in a whole new way. Rather than only doing business with them, you’ll also be able to interact in a more informal setting.
This will help you build trust with your customers. It’ll also make them more loyal to you over time. They’ll come back to your blog, again and again, to check out what’s new with you and your business.
2. It’ll Improve Your SEO and Help You Show Up in More Searches
When people search for a business that provides the products or services you do, your website should be one of the first ones that pops up on the first results page.
If it’s not there or, worse, if it doesn’t appear to be showing up in any searches, that’s bad news for your business. It means you’re missing out on the chance to reach so many customers searching for a business like yours.
When you make business blogging more of a priority, your website will start to show up higher and higher on the list of search engine results. Over time, you’ll see a steadier stream of people visiting your site and interacting with both your blogs and your products and services that are for sale.
3. It’ll Prove to Be a Lot Easier to Do Than You Might Think
Some business owners talk themselves out of business blogging. They think it’s too complicated to do it and don’t think they have nearly enough time to be blogging in addition to running a business.
This couldn’t be further from the truth! While it used to be tough to get a blog up and going, you can do it in a matter of just minutes these days.
And if you don’t think you can take it on? There are affordable blogging services that will handle your blog posts for you and allow you to reap the benefits of it.
Whatever you do, don’t just sit back and put off starting a blog because you think it’s too hard to do. That’s not true and will only hurt you in the end.
4. It’ll Generate More Interest in Your Business
Many businesses launch a website and then keep it the same for years and years on end. People know what to expect when they visit it, so they don’t even bother doing it.
By business blogging, you’ll ensure that your website doesn’t become one of those sites. It’ll constantly have new content going up on it, and as a result, there will be a steady buzz that will build around it.
5. It’ll Provide You With Content to Share on Social Media
In addition to having a website these days, businesses also need to have social media accounts on Facebook, Twitter, Instagram, and more.
But the problem that many of them run into is that they aren’t sure what to put up on social media to entice their customers. A blog is a perfect solution to this problem.
Each and every time you put a blog up on your website, you can link to it on your various social media pages. It’ll give you something to talk about on social media while also allowing you to promote your website and blog.
6. It’ll Create a Unique Voice for Your Business
What sets your business apart from all of the other businesses that are just like it?
Your blog will allow you to separate yourself from the pack by creating a unique voice for your business. You’ll be able to carefully craft whatever voice you want so that people feel something when they visit your site as opposed to other sites.
Whether you choose to take a more serious tone or show off your lighthearted side, the way you write your blogs will tell your customers what kind of business you’re running. It’ll make you stand out in the crowd.
7. It’ll Let You Show Customers the Expertise You Have
Outside of allowing you to create a unique voice for your business, business blogging will also let you flex your muscles and show off your expertise.
Let’s say you’re a plumber and have 20 years of experience working in homes and businesses. You can use your blog to answer the most common questions you’re asked and let everyone know you know what you’re talking about.
Or let’s say you’re an auto mechanic with 10 years of experience working under cars. You can tell people everything they need to know about oil changes and tire rotations.
This will establish you as an authority on specific topics and let people know why they should work with your business over all the others.
8. It’ll Encourage Your Customers to Provide You With Feedback
Are customers happy with the products and services you’re providing to them–or are there things you could be doing right now to drum up more business for yourself?
Chances are, you have customers out there that would be more than willing to provide you with feedback. They just need a place to put it all.
Your blog can serve as a place for them to find you and send you feedback directly. You might even want to consider soliciting feedback from them whenever you can by asking for it at the end of blogs.
You can then use the feedback to tweak your business model to provide better service overall.
9. It’ll Keep You in Touch With What’s Happening in Your Industry
Once you’re business blogging regularly, you’ll need to work hard to come up with fresh topics for your blog.
An easy way to come up with ideas is by reading news stories related to your specific industry. When you do this, you’ll stay in touch with what’s taking place in the industry.
You might already be doing this even if you’re not blogging. But blogging will have you looking at your industry in a whole new light. It’ll also make you think about things happening in your industry and share your opinion on them.
10. It’ll Put You in a Position to Get Attention From the Media
The more attention you and your business can get from the media, the more business you’ll generate overall.
After you have run a blog for a while, you’ll start to find that media outlets will reach out to you for your opinion on certain subjects. They’ll see that you’ve written X amount of blogs on a particular topic and reach out to you for a comment when that topic is newsworthy.
This will put you and your business in the news and bring an awareness to it. It’s an awareness you wouldn’t otherwise get without the existence of your blog.
11. It’ll Force You to Rethink the Way You’re Running Your Business
Running a business can be a grind. It’s easy to get stuck on auto-pilot and do the same thing over and over and over again every day.
But when you’re business blogging, you’ll spice things up and spend more time thinking about the industry you’re in and where your business fits in. That will force you to rethink the way you’re running your business and make changes.
By playing a more active role in the industry through your blog, you’ll step outside of your comfort zone and push your business to greater heights.
12. It’ll Serve as a Place for You to Let Your Customers Know About Changes
Are you going to start closing your business on Sundays? Or are you going to be adding a bunch of new items to your dinner menu?
Your blog will serve as a good place to let customers know about any changes they can expect from you. It’ll also serve as a good place to explain why you’re making the changes so that people understand your rationale.
You can monitor the response customers have to the changes right on your blog and respond to them in real-time if you want.
13. It’ll Show You What Things Interest Your Customers
As you blog, you might find that something you write about strikes a nerve in a lot of customers and really gets them going. It might be something that you wouldn’t necessarily think would get a strong response from people.
Once you see what works and what doesn’t, you can change your approach to business blogging and focus in on the topics people want to read about. You can also take your blogs that receive the most comments and push them hard on social media to see how they perform there.
Over time, you’ll be able to see what your customers are interested in and what they don’t care about. This will help you form an even stronger connection with them as you move forward.
14. It’ll Connect You With Other Businesses Like Yours
Linking within blogs is something you should always do. It’s great for SEO purposes, and it’ll also make other businesses consider linking back to your blog in the future.
When you do this, you can bring in even more traffic to your blog and drive potential customers towards your main website. It’ll benefit you and your business in such a big way.
You might also want to consider reaching out directly to businesses like yours to see if they’d be interested in other linking opportunities. You might not want to work directly with competitors in your area. But there are all sorts of networking opportunities available once you start blogging.
15. It’ll Motivate and Inspire You to Put Your All Into Your Business
There is something about a blog that motivates and inspires many business owners to work extra hard to make their business a success.
Even if your business has been around for many years now, you’ll likely experience a resurgence of energy when you start business blogging every week.
Blogs have the ability to open businesses up to new opportunities, which makes running a business fun again. You can make more money than you’ve ever made before with a blog and capture new customers in the blink of an eye.
Best of all, blogging isn’t something that’s going to cost you a ton of money to do. If you blog yourself, it won’t cost you anything. And even if you pay someone to do it, it’ll be a small price to pay compared to other advertising and marketing techniques.
So what are you waiting for? Get your business blog off the ground now and see how much it helps your company.
Start Business Blogging Today and Enjoy the Advantages of It
As you can see, you can’t afford not to have a business blog in 2018. There are too many advantages that come along with starting one.
If you’re still not business blogging, get with the times and launch your blog as soon as possible. Make sure you blog at least a couple times a week and give your customers the content they want when they visit your website.
Contact us if you need help maintaining your blog and keeping it up to date.