Looking to extend your blogs to a broader audience?
Blogging is a competition of staying on top of the search engines, and with the internet becoming a bustling hive, you need to do your best to stay relevant. But sometimes, your best is not enough.
There are over 30 million bloggers in the United States alone. Taking into account how many blogs they write on a regular basis, it can be tough to prevent your blogs from drowning under all that information on the internet.
While there are many ways to increase your reach, syndicating content is the easiest and most reliable method of doing it. Below, we’ve prepared a guide to teach you more about content syndication. Read on to be able to reach a new audience.
What is Content Syndication and Why is it Important?
By definition, it’s a method where your content gets republished by other websites. People allow other websites to syndicate their content to reach that website’s audience. Not only that, but it also helps drive traffic to your other blogs through other means.
No one can tell you how important it is today. In this age where blogging is mainstream and people already have a head start, even getting an audience can be a hard thing to achieve. Syndication allows people to get an early start even when they’re still a growing blog.
Yes, many people still have reservations about syndication. Most of these come from the fear of Google penalizing their content for plagiarism. In response, you should know even well-known websites syndicate content.
Websites like CNN, HuffingtonPost, and Forbes make use of content that’s syndicated. You don’t see them getting dinged for plagiarism, do you? This is because they’ve done the necessary steps to make sure Google knows they’re syndicated posts.
Now that you know what syndication is, let’s talk about how you can get started. Learning about how to do it is important to prevent getting a plagiarism ding from Google. These steps also help you become a more efficient blogger for
1. Start a Guest Posting Service
Most people like to start off by offering blogs to become syndicated. The problem with this idea is that you won’t get much visibility even with good SEO. This will lead to many more problems along the line.
One of the problems is that people will not take interest in your work no matter how good they are. Many websites take a look at reputation rather than your work when deciding to republish it. Starting off as an independent blog post, you can see the problem you’ll encounter here.
Instead, you should consider guest posting to start off with. Guest posting is an ideal start to making a reputation for yourself. It may not be as quick as you may hope, but it’s a strong starting point.
What makes guest posting ideal is how close the relationship is to that of syndicate posting. In essence, you do the same thing, you write a blog post, wait for others to publish it, their audience reads the blog, and get a little recognition in the end for doing so.
It’s also a great way for you to train your blogging style. It’s important to have your own personal tone when you have your posts syndicated. It lets the readers identify you as the writer of the post across different websites.
2. Partner Up with Big Websites that Fit Your Blogs
While you’re guest posting for different websites, you should also be doing 2 other things in the background. First, you should be working on your own blog posts. Second, you should scout which websites post the same kind of content you make.
Being selective to which websites you want to republish your content is important. Selecting a website which posts different kind of content will make yours look out of place. This will result in people ignoring your work, wasting the time you invested in it.
On the other hand, you can change what content you write to fit their categories. Many popular websites post blogs about SEO and marketing. So, it may be a good idea to start researching those if you prefer that approach.
Upon finding a website that matches your content, check to see if they syndicate blog posts. To do this, go and check out some of their blog posts. If in any of them you see a message stating where you can find the original post, then you can confirm it’s syndicated content.
A rule you should remember when choosing sites is the bigger they are, the higher the demand for quality. So, make sure your content has all the elements of a successful blog post.
3. Optimize Your SEO
In order to prevent plagiarism dings, you and your partners have to optimize the SEO on your content. SEO optimization in syndicate posts doesn’t rely on the usual factors, on-page content, keywords, links, and so on. Instead, it relies on special tags that help Google recognize it as syndicate posts.
There are 2 tags that can help Google recognize your syndicated posts. The first tag is the rel=canonical tag. This tag helps lead Google and other search engines back to the page where they can find the original post. This helps the algorithms realize that the post is a syndicated one.
Syndicated posts can also get the NoIndex tag to prevent plagiarism. When a post has this tag, it removes any chances it has of showing up on the search engine’s results page. The algorithms won’t ding you for plagiarism because they don’t have to rank the specified page.
Both of these tags don’t only prevent plagiarism dings. They also help prioritize your post above the republished ones. This is because the tags are both designed to help direct traffic to your post if someone looks for it on search engines.
Know How to be Effective at Syndicating Your Content
Syndicating your content allows you to improve traffic to your website. It’s a low-cost investment, but you still get big rewards! Read our guide to figure out how it works now!
Do you have any question about blog syndication? Contact us here, we’re more than happy to help!