iWriter Training Center

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Chapter 1

An Introduction to Professional Writing

Hello. My name is Keith Koons and I have been a professional copy writer for approximately 14 years now. I have also owned several businesses over the years, worked in corporate management, and experienced a lot of success…yet I choose to be a freelance writer.


Well, for one- I’m very good at it and it earns me phenomenal money from larger corporate clients.  More than that though, I absolutely love the freedom.  Being able to write from anywhere is such an incredible feeling, because it lets me focus on the stuff that really matters in my life.

But enough about me; we’ll get to my personal story a little bit later.  For now, let’s only focus on you.

You might be wondering, is there an amazing future for you as a writer?  I’d love to tell you “yes” right off the bat, but the truth of the matter is that only you can decide that.  To be successful at anything in life you have to have a strong commitment towards success.  So while I can teach you to write like a seasoned professional, I can’t give you the passion for writing.

Either you have it or you don’t.

Another problem with writers starting out is that they’re so focused on money, that they forget freelance writing is an actual job where others depend on you.

These assignments that you see on iWriter; there are actually real-life clients on the other side of the equation paying good money for web content.  Do you ever wonder why they hire novice writers like you in the first place?

The answer is simple- you help their websites connect with people in several different ways at once.

First off, your writing helps companies show their clients what their brand is all about.  That builds a relationship between the company’s management and their customers, which ultimately makes people more likely to buy from them.

Content is also important for the search engines since that’s how Google decides how to rank businesses for any given category.  The general rule is that the website with the best content wins, and you get to play a big part of that as a writer.  That’s why every article you assign to yourself on iWriter is so important…it is helping the search engines and people alike.

So whenever you write an article for a client, you should ask yourself, “Why do they want this?”  Or maybe, “How can it help them?”

That’s what a professional does to ensure that they’re taking care of their clients and always meeting their needs.  And the more time you spend understanding your customers, the easier it will be for you to get additional assignments and advance to higher levels of work/pay.

Now, I know making a few dollars per article is not very good money, but I want you to know that I have been exactly where you are right now.

The first place I ever got paid to write was for the Yahoo Contributor Network back around 2000, and the first article I submitted received a whopping $1.24 in pay. And for the first few months there, the money didn’t seem to be adding up very fast. What I didn’t realize, however, was that hard work really does pay off…and it takes a site like iWriter to help you see the bigger picture.

Here’s an example- last week, I charged a Fortune 500 client $7,500 to rewrite ten pages of copy on their website. The week before that, I had an insurance company pay me $15,000 to write a 125 word video script for a big campaign they were launching. I get several of these types of assignments every month, and I started EXACTLY where you are right now.

Just think about that for a moment. I’ve earned over $20,000 a month…doing exactly what you’re learning to do today.

To be completely honest, I have been very fortunate in this industry because I had some amazing mentors early on. And don’t worry, I will tell you everything about them in detail in the chapters to follow. But there hasn’t been a single thing that I have accomplished that someone like you couldn’t do just as easily…if you have a true passion for being a professional writer.

As I said before, I can’t give you that. Either you have it or you don’t.

So let me end lesson one with a few promises.  I promise you that I will do everything that I possibly can to make you a better writer.  In fact, I’m going to teach you every trick of the trade that you need to become a world-class copywriter that clients wait in line to hire.  I’m going to teach you about writing essentials, how to engage your readers, writing great headline, search optimization, and everything else you need to know…and iWriter.com is going to pay for every last penny of this education.

All that I ask in return is that you give yourself a fair chance. Read this material. Study it. Take the lessons to heart. And most importantly, push yourself every single day to become a better writer. That’s what true professionals do. And another thing- what Brad Callen, the owner of iWriter is doing here is absolutely unheard of in this industry.

He wants you to have a top-rate education on how to reach Elite status quickly and earn a fantastic income.  I am absolutely honored to be the person he chose for that task.  Brad will be making several exciting announcements in the upcoming weeks as well, so you’ll want to keep a very close eye on your inbox in the days to follow.

One last thing before I go- there will be seven total lessons in this tutorial and you’ll definitely want to master them all. I’m not allowed to share any details (yet) of what iWriter has planned in the coming weeks, but it will literally be life-changing for many of you.


Keith Koons

Leave a Reply

  1. Thank you very much Mr.Keith Koons and Mr Brad Callen for sharing your time and resources .Personally i joined iwriter two days ago and i am enjoying every minute and every step of the journey.I believe I am going to make it big because I have the passion,zeal and drive for writing

  2. Marvine Onyango -

    Thank you Keith koons for your time….hope to gain a lot from your tutorials

  3. Caroline -

    Wao! This is incredible news for some of us newbies in iWriter. Thank you so much Keith Koons. I am looking forward to everyone of your great lessons. Some years to come I will definitely come back here with a great success story. Thanks again and thanks to Brad Callen for coming up with this wonderful training and of course paying for it..

  4. Emmily -

    This is the best news I have heard this week. I joined iwriters a few days ago and I am very passionate about writing. Thank you Mr. Keith Koons and Mr. Brad Called for this amazing initiative.
    Can’t wait for the next lesson.

  5. Nelly Wangechi -

    Thanks a lot Keith,I joined the I writer few days ago and I know big things yet to come. I have learnt a lot
    Passion is my drive and I believe this is what I want to do and am coming for it.
    God’s blessings

  6. Duncan_sang -

    thanks Keith for the lesson. i know that one day in the future i will be like you.

  7. Tarryn Fluellen -

    I am actually intrigued by the process and eagered to learn more about the writing process. I appreciate all of the pointers of being a successful writer.

  8. Julio Flores -

    Thank you very much Mr. Keith. Those were extremely inspiring words to hear. I will definitely commit to the learning of iWriter and to all of the training that is given to me in the course of iwriter. Fantastic job on this article and can’t wait for the next one to learn more about copywriting and writing. I am very happy to be part of a great community of freelancers that write content for everyone. Thank and have a great day.

  9. Mohd Faisal -

    Mr. Koons for sharing your thoughts and experiences.I am feeling that this will surely helps me alot to improve and upgrades my writing skills.

  10. Krissemagic -

    This is absolutely amazing! I’m so excited to be a part of this.
    Thank you, Keith.

  11. rais keval -

    Thank you one thing I have a passion for the English language and a passion fir creativity so trust me I’m willing to do what I need to succeed

  12. Kha -

    Impressive Mr. Keith, I’m eager to be in the second lesson.

  13. Soham Bhowmick -

    Thank you Mr. Keith koons it’s very pleasure to have contact with i will take your lessons by heart and will try everyday to become a Professional writer. As you know that it takes time but a good practice always makes perfect.

  14. Roselyn -

    That’s interesting Keith Koons. I really appreciate your effort and iwriter admin for this wonderful lesson. I hope to gain more knowledge about writing.

  15. Vivienne wendy -

    Hi Keith am new at writing and one of my mentors told me that writer has high rejection rate and unfortunately they don’t tell you why your work was rejected. Don’t you think it’s more valuable to the writer to know why their work was rejected so that in future they can improve.

  16. Wow, that was a wonderful introduction on the part of Keith Koons. It should surely motivate a guy like me who wants to make real money by brushing up my skill at writing. For I’m a novice when it comes to writing contents. Yes, Keith, I have the passion for writing. You are absolutely right there when you say either one have it or not. Apart from the website mentioned above I write several other blogs. One big novel has been successfully serialized. Yes, I have it what it takes when having passion for writing is concerned. But I’m a novice about content writing and other things. In the days to come, I hope to benefit much from Keith and sharpen my writing skill.
    Best Regards.

  17. Its an honour to read your experience and your advise. From your tutorials, i think my work is going to polish….

  18. Maxwel Odiwuor jabuya -

    Hi Keith,i just joined I writer some days a go. Am highly inspired by your story. I have a great passion for writing and I can assure you that with these I will go far.

  19. Tim -

    Thank you Mr. Koons and Mr. Callen for the lessons! I’m looking forward to every tutorial and the journey to become a proffesional copywriter.

  20. Michubu Micah -

    Awesome piece. Thank you very much, Keith Koons and the Iwriter team for this amazing initiative.

  21. Jasan -

    Thanks a lot Keith for your dedication in improving our writing skills. I hope to become a professional writer by the help of your tutorials.

  22. REHAM -

    I am looking forward to make some good outcome from being a copywriter … thanks for your good notes

  23. Hi Keith!
    Thanks a lot for your valuable advice which I found really interesting and it has motivated me to take up your lessons seriously, with a view to becoming a really good freelance writer. I am new at this , however, I am keen to try my hand in freelance writing especially as I have retired from my present job and have an ample amount of free time to indulge in my passion and hobby which is writing. Look forward to learning from you and working with you in the future if things work out for me as I would expect them to.

  24. saurav -

    Thank you soo much keith koons.Hope your lessons will make my writting skill higher than before.Looking forward for your help.

  25. David -

    Thanks a great deal Mr.koons. Am really determined to your next tutorials. Your work is a blessing to newbies like me.Lets meet at the top mr. Keith koons.

  26. Stuti -

    Thank you Mr Keith. Your words are indeed encouraging to budding freelance writers like me, who hope to someday be as successful as you. Looking forward to the tutorial.

  27. Hellen -

    Thank you Keith.
    Hope to learn and become a professional writer.

  28. lilian kahindi -

    Thank you Keith Koons for your time ….. hope to gain more from you

  29. sara -

    Thank you Mr. Keith for this wonderful information I registered in this site one week ago and I want to become a distinguished writer thanks to your advice so I am very excited to learn lessons from you

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