Did you realize that content marketing receives nearly 3 times the leads as paid search campaigns? Whether you are blogging to draw attention to your business or give your unique perspective on the world, keeping your content engaging and current is a must. Modern consumers are hungry for information, which is why written content is so well-received.
The world of blogging is ever-changing. This means that in order to have a successful blog, you will need to work on staying “in the know”. The last thing you want is for your blog to look outdated or boring.
If you are unsure about how to use the latest blog technology and methodologies, working with marketing professionals is a must. These professionals will know about the latest marketing trends and how to use them effectively.
The following are some of the latest blog marketing trends you need to pay attention to in 2019.
1. Keep Your Content Authentic and Transparent
Creating an emotional connection with your audience is something you should view as a priority. There are thousands of blogs online, which is why finding a way to make a connection with readers is imperative. If you fail to offer a sense of transparency and authenticity, you will find it difficult to create a competitive edge.
Most consumers want to work with companies that they feel share their values. In fact, nearly 73 percent of consumers say they would pay more for a product or service if a company puts transparency first.
If a consumer gets the feeling you are not being honest with them, they will probably avoid using the products or services you are selling. Rather than losing business because of less than reputable marketing tactics, be honest with your audience. Often times, the things that you view as flaws will be endearing to consumers, especially if you are upfront with them.
2. Increase Personalization
Most small businesses and blog owners interact with thousands of consumers each year. While dealing with consumers may be something you view as normal, you still need to find a way to make a person feel like they are special. This is why increasing the personalization and interactivity of your content is so vital.
If you are looking for a way to garner more information from consumers, then sending out emails to them is a great idea. Asking a consumer about the experience they had with your brand can provide you with lots of useful information. After you have received an email back from a consumer, your main goal should be using this information to customize the experience they have.
While you may think sending out these follow-up emails is a lot of work, it is actually quite easy. Using one of the many email automation programs on the market can make this job easy. The money you spend on one of these programs will be worth it considering how helpful this technology can be.
3. Collaborate with Other Brands
The key component of any successful business is lots of collaboration. Some bloggers and business owners view other brands as their sworn enemy. Instead of using the divide and conquer technique, you need to reach out to like-minded brands for cross-promotion opportunities.
Consumers love to see their favorite brands pair up to offer a deal or new content. Before you reach out to another brand, be sure to do your homework. Ideally, you want to pair up with a brand that is known for having a stellar reputation.
By working with other brands, you can create a higher degree of awareness. Spreading your message to new consumers can help you grow your bottom line in no time.
4. Using Influencers to Spread Your Message
Your main goal as a blogger should be exposing your brand to as many people as possible. While on-page SEO and social media marketing can help you attract new readers, it will take much more to put your blog into the stratosphere.
One of the best ways to reach a wider audience is by working with social media and brand influencers. Getting one of these influencers to share a link to your blog on their social media page can create lots of buzz.
Before reaching out to an influencer for this type of help, work on establishing a relationship with them. The best way to do this is by liking and sharing their posts as much as possible. Once you have done this for a while, you can reach out to gauge their level of interest in working with your company.
5. Focus on Using All Forms of Media
Most bloggers tend to put themselves in a box when it comes to the type of content they use. Limiting yourself to just text can hinder your brand growth. Most consumers want to be entertained and engaged in a variety of different ways.
This is why using video, audio and text is essential to the growth of your online business. A video can help you explain complex subjects in an easy to understand way. With the power of audio, you can expose your brand to podcast lovers from around the world.
While success with these new forms of marketing won’t be overnight, it will help you build your brand. By investing time and effort into the development of new and engaging content, you can stay fresh in the minds of your followers.
Keep up with Marketing Trends by Hiring Marketing Professionals
If you don’t have time to keep up with and implement new marketing trends, hiring professionals to help you out is a good idea. A professional online marketing agency can help you devise a winning strategy that will allow you to grow your audience.
Do you need to order high-quality content for your blog? If so, contact us now to find out more about the services we offer.